According to the Lao Cai Provincial Tourism Association, "Summer Festival - Sa Pa, the land of love 2024" will be opened during the holiday from April 30 to May 1 with highlight activities such as "Rose Festival" held at Fansipan tourist cable car station and on the main streets in the center of Sa Pa tourist area; launched the tourism product "Sa Pa Love Market" with field activities recreating the ancient "Sa Pa Love Market" culture.

There is also an international tourism promotion conference; Artistic exchange program between traditional performance teams of Sa Pa ethnic groups and art troupes of Binh Bien district, Hong Ha district, Yunnan province (China), opening of "Sa Pa ethnic cuisine festival ".

During this time, there are also many cultural and entertainment activities held at community tourism areas in Sa Pa town such as Ta Phin, Cat Cat tourist area, Lao Chai - Ta Van tourist route...

According to Vice Chairman of Sa Pa Town People's Committee Do Van Tan, the opening activity "Sa Pa Summer Festival - Sa Pa the land of love 2024" will be held with the cultural identities of local ethnic groups and Therefore, activities at tourist attractions and resorts are also organized on a large scale and methodically with unique nuances, so that tourists can experience them at other locations. each other does not feel bored, has a good impression.